Websites for Costa Rica property managers - PMS-synced direct booking, no OTA commission

Why go direct

Five reasons it pays off.

No abstract brand talk. Commission, cash flow, owner loyalty, and the guests you already own - across the whole portfolio.

Pay about 4.5% instead of ~15%

Airbnb, Vrbo and Booking.com take a blended ~15% across your channels. Your own site with local card processing costs about 4.5%. That is roughly 10% of every booking kept that used to go to the platforms - multiplied across every property you manage.

$100,000 of bookings moved direct: about $10,000 kept that used to go to the platforms

Money at booking, not after check-in

Airbnb usually pays out about 24 hours after the guest checks in; other OTAs pay monthly. When you are fronting cleaning, supplies, and owner payouts, that delay is real. On a direct booking the deposit lands in your account the moment the guest confirms.

Direct: the deposit is in your account the moment the guest books · OTA: you wait until after check-in, or monthly

Stop paying commission on guests who were already yours

Repeat guests, owner referrals, the family that came back this season - a chunk of your bookings were coming anyway. Without a direct site every one still runs through the OTA and you pay the commission again. With one, those cost you about 4.5% instead of ~15%.

Repeat & referral bookings are where the platform fee hurts most - and where direct wins fastest

Make your owners stick with you

A direct channel you build and run is something the next manager cannot offer. Owners keep more of every booking, see their property on a real site, and have a concrete reason to stay. It turns your portfolio into a marketing asset instead of a list of OTA listings anyone could take over.

Own the guest list across every property

The OTA keeps the customer - you rarely get a real email and cannot follow up. On your own site you capture the booking, the email, and permission to invite them back or move them to another property in your portfolio. That list is an asset no platform will ever hand you.

The math

What each booking channel costs you.

Same $100,000 of bookings, two ways to take them. The only thing that changes is how much of it you keep.

Marketplace

Airbnb / Vrbo / Booking.com

~15%

blended commission across channels

Great for first-time discovery
They keep the customer
Payout after check-in or monthly
Same fee on repeat guests

- $15,000 gone

Your own site

Direct, synced to your PMS

4.5%

international cards · 1.5% local cards

No commission, no booking fee
Syncs to the PMS you already run
Deposit paid out at confirmation
You keep the customer + email

$4,500 in card fees

$30k+

A portfolio doing $1M a year that moves even a third of its bookings to direct keeps roughly $30,000 a year that used to disappear into OTA commission.

Illustration, not a quote. Your real number depends on how much volume moves to direct, your mix of local vs international cards, and your channel blend. We run your actual portfolio numbers with you before you commit to anything.

Already on Guesty, Hostaway or Lodgify? We connect to it, not replace it - your PMS keeps doing exactly what it does today, and your direct site simply gives those bookings a lower-fee home.

What we build

Direct booking shaped to how you run a portfolio.

Per-property sites

A direct site per listing
Owner-branded option
Live availability
Deposit on booking
Bilingual EN/ES

Portfolio & collection

Browse every property
Filter by size, area, dates
One brand, many homes
Cross-sell across stays
Search-ready pages

PMS-synced booking

Calendar synced both ways
Pricing pulled from your PMS
Bookings flow into your stack
No double-bookings
Your team works as usual

Payments & owners

ONVO card + SINPE Móvil
Deposit / balance split
Money to your account
Owner-facing pages
Found on Google + AI search

Integrations

If it has an API, we connect to it.

Your PMS, channel manager, booking engine, payment processor - whatever you already run. If the platform opens an API, we build a clean, two-way integration so availability, pricing and reservations stay in sync and your team keeps working exactly the way they do today. No rip-and-replace, no double entry.

Guesty Hostaway Lodgify Hospitable Icnea Hostfully Smoobu ONVO Pay Stripe + your stack

Don't see yours? If it has an open API, we can almost certainly connect it. Tell us what you run and we will confirm before we build.

Honest pricing

From $799. Scoped to your portfolio.

Where we start

The basic site

from $799

one-time · live in ~14 days

A fast, bilingual site for a single property or your collection - the foundation the PMS sync and payments plug into.

✓Bilingual EN/ES out of the box
✓Your properties, photos & story
✓WhatsApp inquiry button
✓Standard SEO - sitemap, schema, indexed on Google
✓Self-serve CMS - edit it yourself
✓Mobile-perfect & fast
✓Google Business Profile help
✓The site is yours, forever

Get a quote →

Added on top, scoped to your portfolio

The basic site is the starting point. What gets added depends on your stack - we quote it once we understand your PMS and how many properties you run.

+PMS / channel-manager sync - Guesty, Hostaway, Lodgify, Hospitable, Icnea and similar
+On-site payments - ONVO card + SINPE Móvil, money to your bank
+Portfolio / collection site - browse, filter and book across every property
+Premium SEO & extra languages - keyword research, launch articles, AI search

Optional care from $29/month - hosting, payment and sync upkeep, SEO articles, dev requests. Add aerial drone footage $249 for cinematic property shots. Cancel anytime.

Care, if you want it

Optional monthly plans - keep it online, get found on Google, or let us run the whole marketing engine including social. ★ Quarterly billing. Annual saves 10%.

Online + CMS

Always live, always optimized

$29/mo

Hosting, security, monitoring and daily backups. You edit text, photos and prices yourself via the self-serve CMS - no waiting on us.

Hosting + SSL + monitoring
Daily backups
Self-serve CMS - edit text, photos, prices yourself, anytime
Monthly performance email - traffic, top pages, enquiries
Quarterly site health check

Choose Online

Care + SEO

Get found on Google

$49/mo

Everything in Online + CMS, plus regular SEO updates and optimisations - we keep your site climbing in search, month after month.

Everything in Online + CMS
Regular SEO updates & optimisations - on-page + technical, every month
Keyword tracking - we watch the searches that matter and adjust
1 SEO blog article per month - written and published for you
AI-search optimisation - so ChatGPT, Gemini & Google AI can recommend you
Search Console monitoring + monthly SEO report

Choose Care

Marketing + Email

Active site, light marketing

$69/mo

Everything in Care + SEO, plus your customer CRM, a captured email list, a welcome email flow with monthly emails, and a monthly dev request for whatever the CMS can't do.

Everything in Care + SEO
CRM setup & management - track every enquiry, repeat client, lead source
Email list capture - the popup fills a list we store and manage for you
Welcome flow + monthly emails included - EN or ES, sent to your list
1 SEO blog article per month - written and published for you
1 dev request per month (new pages / features / integrations)
Monthly site health report

Choose Marketing

Marketing extra

The marketing engine

From$129/mo

Everything in Marketing + Email, plus done-for-you social media, three blogs a month, active review requests, and Google Business Profile management.

Everything in Marketing + Email
Google Business Profile management - monthly posts, photo refresh, review responses
Social media management - from 8 posts per month, bilingual on Instagram + Facebook
Active review requests - happy clients nudged for a Google review
3 SEO blog articles per month (up from 1 in Care)
Ongoing SEO & AI search optimisation
1 dev request per month

Choose Marketing

Questions

The honest answers.

Do I have to leave Airbnb, Vrbo or Booking.com?

No. Most managers keep their OTA listings and run the direct site in parallel - same calendar, same availability, kept in sync through your PMS. The OTAs keep bringing first-time discovery; your own site captures repeat guests, referrals, and anyone who finds you on Google or asks an AI. Over time the direct channel grows and the ~15% commission shrinks as a share of portfolio revenue.

How does it work with my PMS or channel manager?

We connect to the system you already run - Guesty, Hostaway, Lodgify, Hospitable, Icnea and similar - through its API. Availability, pricing and reservations stay in one place. A direct booking on your site flows into your PMS exactly like an OTA booking, so your team keeps working the way they already do. No rip-and-replace.

How do payments work, and what is ONVO?

ONVO Pay is a Costa Rican payment processor. We integrate it into the site so guests pay on your page and the money lands in your account - we never touch it. Rates are about 4.5% on international cards and 1.5% on local cards. That replaces a ~15% OTA commission on every booking you move to direct.

What do my owners get out of it?

Each property can have its own direct booking site, or you run one collection site for the whole portfolio. Owners keep more of every booking, and the direct channel you provide is a reason they stay with you instead of the manager down the road. You run it; they see the upside.

When do I actually get paid?

On a direct booking the deposit hits your account when the guest confirms. Airbnb typically releases payout about 24 hours after check-in, and other OTAs pay monthly. For a manager fronting cleaning, supplies and owner payouts, money at booking is a real cash-flow difference, not just a fee saving.

How much does it cost and how long does it take?

Basic bilingual sites start at $799 and go live in about 14 days. Portfolio builds, PMS and channel-manager integration, and on-site ONVO payments are scoped per project, since it depends on the integration type and what your system supports. The site is yours forever; optional Care plans from $29/month cover hosting and upkeep.

Sámara · Costa Rica

Behind Pulpería Studio

Hi, I'm Lars.

Helping Costa Rica businesses get found, get booked, and keep the customers they earn - instead of renting them back from the platforms.

Most local businesses hand their customers - and a slice of every sale - to the big platforms. I build the infrastructure that lets you get found on Google and AI search, take bookings or orders directly, and own the relationship. That is the whole game.

I live in Sámara with my wife and two kids. I know what it costs to run a business on this coast - the slow season, the suppliers who do not show, the Hacienda paperwork, the platforms taking their cut. I built Pulpería to give local businesses infrastructure that respects all of that, not a London agency template painted in tropical colors.

Fifteen years in digital before this: founded several companies, senior product manager building the website experiences for Adidas, RetailMeNot, and Gumtree.com. Those years taught me how websites actually convert, how customers think, and how to ship something fast that works and is beautiful.

The person who builds your site is the same person who answers your WhatsApp. No account managers, no freelancer chains, no support tickets that vanish. One studio, one inbox, real attention to your business - that is the whole reason this works at our price.

Take your portfolio direct. Keep what the OTAs skim.