For Costa Rica property managers

The premium product you don't offer yet.

Direct booking websites for the owners in your portfolio. Your owners pay our standard price - your commission never adds a cent to what they pay. You earn 20% of every build and 15% of every monthly plan, for as long as the site stays live.

10 minutes on WhatsApp See how it works
Why it works for you

A direct channel grows your business.

Adding a direct booking site to what you offer makes your owners more profitable, more loyal, and harder for a competitor to win away.

REVENUE

Your cut grows

A $300 direct booking saves your owner the 15% Airbnb fee. That's $45 more in their pocket - and if you charge a percentage of owner revenue, more in yours too. Direct booking owners are more profitable to manage, full stop.

RETENTION

Owners stay longer

An owner with a real direct channel sees their property as a business with cash flow and a brand. Owners who think that way invest in the relationship and go deeper with their PM over time.

DIFFERENTIATION

The modern PM in town

"My PM also sets me up with a direct booking site" is a story owners tell each other. The PM who can say "we partner with a studio that builds your direct channel" wins owners off competitors who only ship the basics.

How it works

Four steps. You stay in charge.

Designed to keep the PM-owner relationship clean. We build, you keep the relationship.

01

You send the basic info

WhatsApp us the Airbnb link and one line about the owner. No call needed. We confirm fit within a day.

02

We send a pre-filled intake

We pull what we can from the Airbnb listing and fill the form for you. Takes a few minutes to add anything missing - photos, story, amenities.

03

We build, you stay informed

14 days from brief to live site. You see every preview before the owner does. EN + ES bilingual, calendar synced, WhatsApp button to whichever number you specify.

04

Live. You bill, we bill you

You already collect from the owner each month. You forward us the care plan fee minus your 15%. Build works the same - we invoice you, you invoice the owner. One bill to the owner: yours.

Your cut

20% on every build. 15% recurring, forever.

Same list pricing the owner would pay directly. You take a margin on top of every conversion. Math below.

Build commission

20% of the one-time build fee

Standard · $499 $99.80
Extra · $699 $139.80
Bespoke · $1,299+ $260+

Recurring care commission

15% of every monthly care plan, paid as long as the owner stays

Online · $29/mo $4.35/mo
Care · $69/mo $10.35/mo
Active · $149/mo $22.35/mo
$2,495 + $1,242/yr
A 10-owner portfolio in year one. $2,495 = 5 new builds (5 × $499), your 20% = $499 in build commission. $1,242/yr = recurring commission on the Care plan, paid as long as owners stay. Builds: 5 × $499 = $2,495 gross → $499 to you. Recurring: 10 × $10.35/mo × 12 = $1,242/year, forever. No volume bumps, no exclusivity, no minimum.
What you're selling

Every site ships with the full kit.

Hand-built, bilingual, brand-faithful. No template farm output. The same seven essentials in every build, plus WhatsApp support.

01

Bilingual hero & story

Property name, photos, the real story of the place. EN + ES voiced in the owner's tone, not auto-translated.

02

Direct booking widget

Stripe + PayPal reserve buttons, calendar sync from Airbnb/VRBO. The mockup ships v1; payment goes live when the owner is ready.

03

WhatsApp integration

Routes to your number or the owner's, your choice per property. Prefilled with property name so the first message is already useful.

04

Email capture popup

$50 off first $500+ booking. Triggers on exit-intent, scroll depth, or timer. Captures leads even when guests don't book on the first visit.

05

Gallery, amenities, location

12-18 photos with lightbox. Amenities mapped from Airbnb. Map with the right distances to beach, town, airport.

06

Local highlights

Real recommendations from the owner (or your team). Restaurants, surf, sunset spots. The stuff that makes a site feel local.

07

Full SEO + AI search

Schema markup, sitemap, llms.txt, indexed in Google + ChatGPT/Perplexity. Owners get found beyond Airbnb.

+

WhatsApp support, EN/ES

Lars (Sámara) answers WhatsApp in EN + ES, usually within an hour. You never have to field a technical question.

What we build

Three live sites, built for partners.

Same kit on every one. Bilingual, direct booking, WhatsApp, calendar sync. Tap any card to open the live site.

VACATION RENTAL · SÁMARA

Casa Nube

Modern beach home with self-serve amenities CMS. Owner edits the listing without touching code.

Stripe PayPal WhatsApp EN/ES CMS
casanubesamara.com →
VACATION RENTAL · NOSARA

Waves & Woods

Travel-magazine design. Interactive booking calendar, full SEO + AI search, email capture popup.

Stripe PayPal WhatsApp EN/ES SEO
wavesandwoods-costarica.com →
VACATION RENTAL · SÁMARA

Fairytale House

Storybook-themed family rental. Photo-led gallery, location map, calendar sync from Airbnb.

Stripe PayPal WhatsApp EN/ES Calendar sync
fairytalehouse-costarica.com →
💳

We handle transactions. Or the owner does.

Default: bookings run through Pulpería's Stripe + PayPal. The owner never has to set anything up - they just collect their share monthly.

Optional: we connect the booking widget to the owner's own Stripe/PayPal account. Funds land in their bank directly, we never touch the money.

Live partner

Pacific PM. Three properties live.

Pacific PM manages a small portfolio of boutique vacation homes on Costa Rica's Pacific coast. They wanted to offer their owners more than Airbnb-only - a real brand, a direct channel, something that makes the property feel like a business.

We've now built and shipped sites for Casa Nube, Waves & Woods, and Fairytale House - all linked from their main rentals page at pacific-pm-costarica.com. Each site ships with the full kit. Pacific PM owns the relationship; we ship the infrastructure.

3
Properties live
100%
Bilingual
EN+ES
Owner support
pacific-pm-costarica.com →
Lars Beurskens, founder of Pulpería Studio, working from Sámara, Costa Rica
Sámara · Costa Rica
Behind Pulpería Studio

Hi, I'm Lars.

I work with property managers who want to offer their owners more than an Airbnb listing.

I live in Sámara with my wife and two kids. I know the property management work from your side - cleaning crews who don't show up, dry-season slumps, the WhatsApp at 11pm about the AC. I built Pulpería so PMs in Costa Rica have a real product to add to their service, without the technical overhead that usually comes with it.

Fifteen years in digital before this: senior product manager building the website experiences for Adidas, RetailMeNot, and Gumtree.com. Those years taught me how websites actually convert, how to ship something fast that works, and how to keep the operational layer simple.

The person who builds your owners' sites is the same person who answers your WhatsApp. No account managers, no freelancer chains, no support tickets that vanish. One studio, one inbox, in your time zone.

Real questions

What other PMs have asked us.

The pattern is the opposite. Owners who see their property as a real business with a direct channel get more invested, not less, in the relationship with their PM. They go deeper. They want you to handle the operational layer so they can focus on the brand. Plus the partner dashboard makes you the central operating system they see every time they log in.

We invoice you, the PM. You handle the owner relationship on your end - bill them however you bill them today, bundle the site into your management fee, whatever fits. The owner is your client, not ours. Net 30 from invoice, Stripe payment.

The domain registration is on our account, transferable to whoever you specify. CMS access can go to you, the owner, or both - your call per property. If an owner leaves you and wants to keep the site under their own management, they buy out the partnership for a flat $200 - covering the setup time you invested in onboarding. In practice this rarely happens because owners with a direct channel don't switch PMs.

No. We handle 100% of technical support in EN and ES, on WhatsApp, usually within an hour. Calendar sync issues, content updates, owner requests - all routed to us. You're never the one explaining what schema markup is.

One. There's no minimum. Bring us one owner who's a fit and you're in the program. No volume tiers, no exclusivity clauses, no annual commitment.

14 days from receiving the completed intake brief and photos to live site. Faster if photos are ready and the brief gets filled fast. We don't ship before we're proud of it.

The owner's site is built around their brand - their domain, their photos, their voice. The Pulpería relationship sits behind the scenes (we're acknowledged in the small print, not center stage). We don't white-label the studio itself, but in practice the owner experience is that they have a great new site that you - the PM - made possible.

Every site ships bilingual EN + ES by default. Both are voiced naturally, not auto-translated. Other languages (FR, DE, IT) available on Bespoke tier. Owner support: EN + ES from Lars.

10 minutes on WhatsApp. Let's see if it fits.

No pitch deck, no contract on the call. Just a conversation about your portfolio, your owners, and whether direct booking sites would help your retention. Lars answers WhatsApp himself.

Talk to Lars · 10 min